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Research papers

Electronic-test marketing

The new comprehensive research systems like TELERIM, working on a single source basis with the possibility to follow the product purchase as a response of market function and consumer habits, provides a link of these elements and data types. In the...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Birgit Brummer
Company: Nielsen
June 15, 1987
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Citation

Brummer, B. (1987a, June 15). Electronic-test marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/electronic-test-marketing


Research papers

New technology contributions to new product and advertising strategy testing

This paper describes how new technology has been applied to single-source data designs for advertising strategy and new product testing in the United States. The history of single-source data is developed with regard to definition and utility. The...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Laurence N. Gold
Company: Nielsen
June 15, 1986
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Citation

Gold, L. N. (1986a, June 15). New technology contributions to new product and advertising strategy testing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-technology-contributions-to-new-product-and-advertising-strategy-testing


Research papers

Global marketing

Market research is no different from any other business. In order to be successful, research companies must meet their customers' needs. In the case of market research the customer is often another company, and the customer's needs will be formed by...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: John N. H. Whitaker
Company: Nielsen
June 15, 1986
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Citation

Whitaker, J. N. (1986a, June 15). Global marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/global-marketing


Research papers

Future information technology

This paper describes recent developments in the application of high technology to the collection and utilisation of information for marketing decision makers. Since this technology has been applied to single-source data designs for advertising...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Laurence N. Gold
Company: Nielsen
June 15, 1986
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Citation

Gold, L. N. (1986a, June 15). Future information technology. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/future-information-technology


Research papers

Brands and own brands in Europe

More purchasing power, the need for a guaranteed profit margin, tougher retail competition, the recession and the need to have own (ISP's directed the European food retailers to a policy in which own brands became more important than in former times....

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: René W.J. Salimans
Company: Nielsen
June 4, 1986
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Citation

Salimans, R. W. (1986a, June 04). Brands and own brands in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-and-own-brands-in-europe


Research papers

Assessing worldwide market potential through on-line data banks

The trend towards multinational marketing is growing. Fewer companies now dominate fields such as housekeeping products, health and beauty aids, paper products, hot and cold beverages and so on. Increasingly, the potential for international expansion...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jacques Chahine
Company: Nielsen
June 15, 1984
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Citation

Chahine, J. (1984a, June 15). Assessing worldwide market potential through on-line data banks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/assessing-worldwide-market-potential-through-on-line-data-banks


Research papers

The latest developments in bar-code scanning in food stores

This paper discusses the development of scanning, particularly in Europe, and the uses of consumer sales data captured at the point-of-sale in marketing research.

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Graham C. Suffolk
Company: Nielsen
June 15, 1984
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Citation

Suffolk, G. C. (1984a, June 15). The latest developments in bar-code scanning in food stores. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-latest-developments-in-bar-code-scanning-in-food-stores


Research papers

Introduction

Introduction to the Seminar 1982 on Profitable Cooperation of Manufacturers and Retailers, by Gottfried Thiel.

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Gottfried Thiel
Company: Nielsen
June 15, 1982
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Citation

Thiel, G. (1982a, June 15). Introduction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/introduction-2222


Research papers

Scanning data for improved retail marketing

The paper examines the various possibilities of using scanning data to improve the marketing of retailers. As a start, the method, the benefits and the status of scanning are described. Retail marketing encounters a number of general and special...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Egon Huppert
Company: Nielsen
June 15, 1982
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Citation

Huppert, E. (1982a, June 15). Scanning data for improved retail marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/scanning-data-for-improved-retail-marketing