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New technology contributions to new product and advertising strategy testing

Date of publication: June 15, 1986

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Company: Nielsen

Author: Laurence N. Gold

Abstract:

This paper describes how new technology has been applied to single-source data designs for advertising strategy and new product testing in the United States. The history of single-source data is developed with regard to definition and utility. The contribution of technology to its advancement is shown as a major contributing factor.

Laurence N. Gold

Author

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Research Papers

Testing new product ideas

Catalogue: ESOMAR Congress 1966

Author: Bud Sherak

 

September 1, 1966

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Citation

Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/testing-new-product-ideas


Research Papers

An experiential approach to new product development and testing

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Barbara Hisiger, Pradeep Bansal

 

June 15, 1998

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Citation

Hisiger and Bansal (1998a, June 15). An experiential approach to new product development and testing. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/an-experiential-approach-to-new-product-development-and-testing


Research Papers

New product launches

Catalogue: Consumer Insights 2005

Authors: Marian Sudbury, Shizuka Pye

Companies: Mars Wrigley, Harris Interactive (Europe)

November 15, 2005

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Citation

Sudbury and Pye (2005a, November 15). New product launches. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/new-product-launches


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Citation

Gold, L. N. (1986a, June 15). New technology contributions to new product and advertising strategy testing. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/new-product-launches