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Research papers

Developing models and software for the marketing department

Today's marketing manager lives in a world of information. This paper addresses the question of how to make the flow of information more meaningful and more productive. We shall talk about an information system that meets the needs of the marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: David Zeitlin, R. Charney, J. Aspden
June 15, 1977

Research papers

A model for forecasting the audience of television programs

Our main objective has been to build a model which takes into account both the schedule of the different channels and the competition between them, forecasts reasonably well and with less error than extrapolation, is easy to use, can be used on...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Philippe Cattin, Remi Festa, Alain Le Diberder
May 1, 1994

Videos

Marketing transformation in the galactic age

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Chris R. Burggraeve
September 8, 2019

Research papers

On the limits of reliability in social and commercial surveys

There has been ample documentation over the past years of the various sources of error in surveys. This paper reviews some of the more important work presented by academic, government and commercial organisations. These sources of error in commercial...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Benjamin Lipstein
August 1, 1975

Research papers

Factor analysis of consumer preferences

Very practical reasons account for the introduction of motivation research in-the field of market study. When it becomes desirable to influence consumer behaviour and attitudes, a simple assessment is no longer adequate and there is an obvious need...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Jean Stoetzel
June 15, 1957

Research papers

How to operate the finance of a research company

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used...

Catalogue: Seminar 1974: Managing Market Research As A Business
Authors: Pieter J. van Turennout, Coen C. J. de Koning
May 1, 1974