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Research papers

Bollywood drama in the research world

The study demonstrates that the concept of Dramaturgy can be successfully applied in consumer research to explore complex phenomenon such as multiple identities and relate these with needs, aspirations and behaviour. It is an effective substitution...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sandeep Dutta, Daisy Tanwani, Kavita Rahman Gulati
Company: KANTAR TNS Malaysia
May 13, 2014

Research papers

A combination of hard and soft data to predict family performance

The paper presents the design and experience so far of a project aimed at the development of methods to estimate simultaneously changes in objective resources, the effect of these changes on the individual's or household's subjective perception of...

Catalogue: Papers 1982: Social Research And Prediction
Authors: Mats Linde, Viveka Linde
Company: Marknads Systematik AB
June 15, 1982

Research papers

The fragrance that is me

This paper illustrates non-verbal and psychology oriented test procedures to elucidate modes of self-experience relative to preferences for sensory stimuli, in particular for scents. As a result of these tests, a Spectrum of Positive Moods and Images...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Hans-Otto Schmidt
December 1, 1996

Videos

Bollywood drama in the research world

Researchers are forever looking for newer ways of engaging and understanding consumers. In this paper, I will be discussing how Dramaturgy, a concept borrowed from the study of theatre and introduced to sociology, can be applied in consumer research...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sandeep Dutta, Kavita Rahman Gulati
Company: KANTAR TNS Malaysia
June 15, 2014

Research papers

Identifying opinion leaders (German)

This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1985

Videos

Well-being and good moods

This presentation is about health and well-being!Wellness is also a state of mind, an integration of body, spirit, and culture where good health goes along with good mood. That's why more Europeans than Africans or Americans feel unwell. Moreover,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Vilma Scarpino
September 8, 2019

Research papers

Getting back to basics

We thus set out to find a panel of Self Determined Men in the U.K. whose life style, leisure activities, interests, values, attitudes, opinions, self-image, shopping, media habits and personality type we could study. Getting to know the personality,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Barbara Mostyn, David Walters
November 1, 1977

Research papers

Erotic Capital as a platform for innovation and communication

Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Cinzia Paterlini, Elena Bucci
November 22, 2017

Research papers

Chaste seductresses

This paper investigates the way that women respond to female images in advertising for fashion and beauty products. It sets out to analyse the kinds of portrayal of women which were most liked and therefore, by implication, which are probably the...

Catalogue: ESOMAR Congress 1987
Author: Heather Mulholland
September 1, 1987