Resources Library by ANA

Business requirements and future expectations in competitive bank services

An experimental study on attitudes towards time and on the behavioural implications of such attitudes was conducted on 46 staff members of an Italian bank. The methods used were a Semantic Differential (SD) composed of three stimulus words (the past,...

Catalogue: Seminar 1988: Research For Financial Services

Author: Gabriele Morello

June 15, 1988

S.I.M.T.A.S.S

This paper illustrates the creation of a monitoring system for the insurance market in Italy, which in recent years is undergoing rapid development. This continuous research programme, called SIMTASS, has as objective the supply of a detailed picture...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Marco Boneschi, Giorgio Lanz

Company: Burke, Inc.

June 15, 1988

Italy there's more to it

In the spring of 1986 tourism to Europe suffered a severe setback, political events and dramatic incidents concerning the Mediterranean area led to a seasonal drop of up to 50% from the North American market and substantial cancellations from other...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Alberto Denzler von Botha

May 4, 1988

Clustering Italian agriculture

This paper outlines the results of an integrated study carried out for I.C.I. Solplant by Burke B.I.S. in 1985 which aimed at identifying differentiated typologies of farmers on the Italian market. The study was divided into two phases: 1) The...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Authors: Alberto Garbarino, Roberto Luperini

Company: Burke, Inc.

June 15, 1987

The development of broadcasting research in a changing environment

We take great pleasure in attending this ESOMAR seminar, which gives us the opportunity of bringing to Arab Countries the experience gained by RAI (Radio Televisione Italiana) in facing up to the rapid and tumultuous development undergone by...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Tito Riccio, Piero Zucchelli

June 15, 1987

The structure of the costs recognized by the price formation method used for medicinal specialties in Italy

Characterisation of the structure of the pharmacy distribution channel of the Italian drug market by means of a large sample (672 different preparations of 497 pharmaceuticals produced by 135 Italian and foreign drug companies). The sample, witch...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Paolo Loreti, Mario Racco

June 15, 1987

The price formation method for medicinal specialties used in Italy

Evolution of the regulations governing price control and formation for medicinal specialties in Italy during the last 60 years and further outlook in the medium term. Detailed reconstruction of the statistic-mathematical price calculation method used...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Paolo Loreti, Mario Racco

June 15, 1987

The image of a Western European country and its products in Japan

The Italian Institute for Foreign Trade (ICE) is a public organisation whose institutional tasks concern the promotion of the image of Italy and the development of foreign trade. At the time of the study the trade exchange between Italy and Japan was...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: Paolo E. Mazzoletti, Robert J. Wilk

Company: Marplan Forschungsgesellschaft mbH

June 15, 1986

How qualitative methods of research contributed to creating a communicational campaign to modify the image of sugar

The paper describes a qualitative research project on sugar which was carried out in Italy in 1982. In the years immediately prior to the survey overall sugar sales in Italy had begun to decline slightly while the product had been acquiring negative...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Graziella Messina

June 15, 1986