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Research papers

Agitative market research as a guide in developing new products

The attitude of the marketing people to market research fluctuates along with the business barometer. Market research is something of a whipping-boy: in moments of optimism, it is praised and asked to do more than it can, in periods of gloom it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter Zernisch
June 15, 1972
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Citation

Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products


Research papers

Data collection in research projects amongst the whole family

This paper deals with two case histories. The first is a study of the market (in Great Britain) for maps and was designed to measure details of the existing map population, the uses to which it is put and by whom. The second is a study of transport...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: John A. Samuels, P. L. Atkinson
June 15, 1972
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Citation

Samuels and Atkinson (1972a, June 15). Data collection in research projects amongst the whole family. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-collection-in-research-projects-amongst-the-whole-family


Research papers

Typology of the attitude to information and decision-making of industrial executives (German)

The systematic examination of industrial decision making processes has gained increasing importance the last few years. The following paper will show how the results of such analyses can best be made use of for practical marketing activities. Based...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Eggert
June 15, 1972
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Citation

Eggert, J. H. (1972a, June 15). Typology of the attitude to information and decision-making of industrial executives (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/typology-of-the-attitude-to-information-and-decision-making-of-industrial-executives-german-


Research papers

A method of sampling for a tourist survey

The purpose in presenting this paper is to show how a pioneer method of sampling was carried out, how it was validated and the implications of this validation on tourism studies. Before going into the details of the method it might be of help if some...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: W. Miller Crichton
June 15, 1972
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Citation

Crichton, W. M. (1972a, June 15). A method of sampling for a tourist survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-method-of-sampling-for-a-tourist-survey


Research papers

Data control's answer to marketing requirements

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements


Research papers

Research for publishers

Market research can provide substantial help in formulating the editorial policy of newspapers and magazines, and yet very little has ever been published on this subject. It is impossible to do justice to such a broad topic in a single paper, but...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. A. Roberts-Miller, Nigel Spackman
June 15, 1972
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Citation

Roberts-Miller and Spackman (1972a, June 15). Research for publishers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-for-publishers


Research papers

Agitative market research as a guide in developing new products (German)

The attitude of the marketing people to market research fluctuates along with the business barometer. Market research is something of a whipping-boy: in moments of optimism, it is praised and asked to do more than it can, in periods of gloom it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter Zernisch
June 15, 1972
×

Citation

Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products-german-


Research papers

Aspects of international panel market research in the agricultural sector

Since the 19th century very extensive structural changes have taken place in agriculture, and these are once more of increasing current importance due to the question of economic regions. But not only this development makes the elaboration of data...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Bourgnon
June 15, 1972
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Citation

Bourgnon, M. (1972a, June 15). Aspects of international panel market research in the agricultural sector. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/aspects-of-international-panel-market-research-in-the-agricultural-sector


Research papers

The distributor: Partner or customer? (French)

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Philippe
June 15, 1972
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Citation

Philippe, M. (1972a, June 15). The distributor: Partner or customer? (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-distributor-partner-or-customer-french-