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Research papers

Relevance of segmentation for market planning

Segmentation is one of the four alternative strategies of market planning and analysis. As such, segmentation is not simply a set of analytical-tools and techniques but rather a managerial philosophy or a viewpoint about the market place. The...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jagdish N. Sheth
June 15, 1972
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Citation

Sheth, J. N. (1972a, June 15). Relevance of segmentation for market planning. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/relevance-of-segmentation-for-market-planning


Research papers

The company image as perceived by company personnel

The thesis developed is that if a company image is to be effective it must be upheld by all company personnel, and it must be based on fact. The paper falls into two sections. Section A: Some general conclusions based on the work in the area indicate...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Sherril Kennedy
June 15, 1971
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Citation

Kennedy, S. (1971a, June 15). The company image as perceived by company personnel. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-company-image-as-perceived-by-company-personnel


Research papers

A study of workers participation in self-government in Zagreb industry

Workers' management is a form of socialist democracy developed and practised in Yugoslavia. It is a system which enables all people employed in the economy to effectively run their enterprises. Workers' management should therefore be treated first of...

Catalogue: ESOMAR Congress 1968
Author: Fedor Rocco
June 15, 1968
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Citation

Rocco, F. (1968a, June 15). A study of workers participation in self-government in Zagreb industry. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-study-of-workers-participation-in-self-government-in-zagreb-industry


Research papers

Secondary analysis, an instrument of market research in tourism

In all spheres of the economy market research constitutes a problem arising out of the need for information, on the one hand, and the cost of information on the other. As for market research in the tourist industry, it can no longer be disputed that...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Klaus G. Sommer, H. Stegemann
June 1, 1967
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Citation

Sommer and Stegemann (1967a, June 01). Secondary analysis, an instrument of market research in tourism . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/secondary-analysis-an-instrument-of-market-research-in-tourism-


Research papers

Opinion formation and value judgements of Turkish University students

Choice of topics closely related to urgent, rather non-political problems. Opinion research confined until recently to students of various levels, including university. Selected research projects carried out: Impact of the mechanisation of Turkish...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Nermin Abadan
June 15, 1963
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Citation

Abadan, N. (1963a, June 15). Opinion formation and value judgements of Turkish University students. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/opinion-formation-and-value-judgements-of-turkish-university-students


Research papers

Respondent memory as factor in survey research

The market researcher depends, for much of the information he needs, upon the respondent's memory of his/her own behaviour, particularly buying behaviour and behaviour relation to the mass media. Amongst other things, the market researcher may need...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: William A. Belson
June 15, 1963
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Citation

Belson, W. A. (1963a, June 15). Respondent memory as factor in survey research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/respondent-memory-as-factor-in-survey-research