In all spheres of the economy market research constitutes a problem arising out of the need for information, on the one hand, and the cost of information on the other. As for market research in the tourist industry, it can no longer be disputed that decisions taken in this sphere must be based on empirical information. The problem remaining to be solved is that of gearing the need for information to available financial means, a problem which as a rule demands the establishment of priorities with regard to information data as well as a clarification of methodically correct and practicable survey methods.
Authors: Mary Short, Jonathan Wilkinson
June 15, 1983
- This could also be of interest