The company image as perceived by company personnel
Abstract:
The thesis developed is that if a company image is to be effective it must be upheld by all company personnel, and it must be based on fact. The paper falls into two sections. Section A: Some general conclusions based on the work in the area indicate why further empirical research is necessary. The author is currently undertaking such research. A brief outline of the research, objectives and research plan follows. Section B: The research results to date are indicated. These concentrate on the processes involved in company image formation and dissemination.
Research Papers
Initiators of ideas as well as proponents of particular positions on current issues, are all part of a concept sector whose members are, or should be employing the marketing process
Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Seymour H. Fine
June 15, 1981
Research Papers
Organisational culture and marketing efficiency
Catalogue: ESOMAR Congress 1988
Authors: Ulli Arnold, Andras Bauer
September 1, 1988
