Abstract:

The thesis developed is that if a company image is to be effective it must be upheld by all company personnel, and it must be based on fact. The paper falls into two sections. Section A: Some general conclusions based on the work in the area indicate why further empirical research is necessary. The author is currently undertaking such research. A brief outline of the research, objectives and research plan follows. Section B: The research results to date are indicated. These concentrate on the processes involved in company image formation and dissemination.