You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Consumer Research.
ANA has found 252 results for you, in 679 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Researching the effects of out of stock

This paper considers the reaction of retailers and manufacturers to economic constraint and in turn the reaction of consumers to these reactions.

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: David Walters
August 1, 1975
×

Citation

Walters, D. (1975a, August 01). Researching the effects of out of stock. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/researching-the-effects-of-out-of-stock


Research papers

Evaluation process models

The choice or decision process of a consumer passes off along several stages. The general sequence of the stages in the decision process is: 1. problem recognition, the felt need for a product or a service; 2. decision to spend money on a product...

Catalogue: Seminar 1975: Market Modelling
Author: Willem Frederik van Raaij
June 1, 1975
×

Citation

van Raaij, W. F. (1975a, June 01). Evaluation process models. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evaluation-process-models


Research papers

Consumer versus pharmaceutical research

Pharmaceutical research is market research, just as consumer research is market research, and they are essentially the same type of activity applied to different fields. What this paper is concerned with is the position of pharmaceutical research in...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Paul Howard Berent
March 1, 1975
×

Citation

Berent, P. H. (1975a, March 01). Consumer versus pharmaceutical research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-versus-pharmaceutical-research


Research papers

Gatsby

Limited research was conducted specifically for the purposes of this paper to investigate the Gatsby phenomenon, with particular emphasis upon the facets of the problem discussed above. Budgetary constraints prevented our conducting an elaborate or...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Jackie Dickens, Jonathan Wilkinson
December 4, 1974
×

Citation

Dickens and Wilkinson (1974a, December 04). Gatsby. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/gatsby


Research papers

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Jean-François Boss
December 4, 1974
×

Citation

Boss, J. (1974a, December 04). Some approaches to forecasting in the domain of clothing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-approaches-to-forecasting-in-the-domain-of-clothing


Research papers

Is the emancipation of the consumer a reality?

We can speak of this emancipation when the end-user is more demanding in his or her purchases. When people buy much more in relation to their actual needs.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: H. Looser
December 4, 1974
×

Citation

Looser, H. (1974a, December 04). Is the emancipation of the consumer a reality?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-the-emancipation-of-the-consumer-a-reality-


Research papers

Image research and the retailer

There is a tendency among market-researchers and market-research agencies, to standardise and to keep to current methods and techniques which have been found suitable in practice, with the result that a full adaptation to the problems posed does not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: N. G. H. Krans, C. Goud
September 1, 1974
×

Citation

Krans and Goud (1974a, September 01). Image research and the retailer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/image-research-and-the-retailer


Research papers

The telephone in consumer research

If someone asks for a recommendation on interview technique the consumer researcher will probably mention personal, postal and telephone in that order. If someone ask specifically about telephone interviewing the researcher will probably say "quick...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: David Miln, David Stewart-Hunter, Len J. Marchant
September 1, 1974
×

Citation

Miln, Stewart-Hunter and Marchant (1974a, September 01). The telephone in consumer research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-telephone-in-consumer-research


Research papers

The package is the last message

The package is the last message transmitted to the consumer before he makes his decision to buy or not to buy. But is the message always understood? Many things have changed in the last few years. Products, packaging techniques, the environment of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Daniel W. Drummond
September 1, 1974
×

Citation

Drummond, D. W. (1974a, September 01). The package is the last message. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-package-is-the-last-message