Resources Library by ANA

Retail in emerging markets

The first part of this paper deals with the complexities associated with definition of FMCG (Fast Moving Consumer Good) retail outlets and their classification in India. It outlines the changes in outlet type and stocking patterns over time and...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Amit Roy, Kamal Ramanath, Bikramjit Chaudhuri

February 1, 1997

Every day low price

Everyday Low Price (EDLP), along with Category Management, Consumer Loyalty and Efficient Consumer Response (ECR) have become the jargon words for Marketing in the mid 1990’s. Everyday Low Price, an American import, was originally devised as a...

Catalogue: Seminar 1996: The Big Brand Challenge

Author: Judith Passingham

Company: KANTAR TNS Malaysia

June 15, 1996

Newspapers as fast moving consumer goods brands

The marketing term "FMCG" stands for "fast moving consumer goods" which are usually exemplified by grocery products such as baked beans or detergents. It is however obvious that few product areas provide such excellent examples of FMCG as the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Philip Wisson

November 1, 1995

Scanner-based data applications for improving FMCG sales and marketing efforts

Electronic Point Of Sale (EPOS) data from grocery store scanners have led a revolution in the way manufacturers and retailers use data for strategic and tactical decision making. The industry continues to change, with more robust, actionable...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Thomas Harris

September 1, 1995

Pioneering in Central European markets

This study discusses the advantages and dangers of pioneering FMCG brands in new geographical markets, a subject so far neglected in the existing literature. Pioneering advantages have mostly been researched with product innovations in industrialised...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Sven H. Becker, Michael J. Baker

June 15, 1995

Taking a break from virtual reality

The focus of this paper will be on retail brands of the first type - the kinds of retailers who may be termed FMCG retailers (supermarkets, fast food outlets, fashion chains, petrol stations, toiletries/drugs, off-licences etc) where customers have...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Wendy Gordon

June 15, 1995

The growing strength of the retailer and the effects on FMCG brand manufacturers

This paper takes as its starting point the UK and uses consumer panel data to examine the trends in retailer concentration and own lable on a long and short term basis. It considers the extent to which recent trends in the major multiples are part of...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Stephan Buck, Richard Piper

Company: KANTAR TNS Malaysia

June 15, 1995

Marketing and public relations

This paper is concerned with interrelations between public relations and marketing. This relationship has always been ambiguous and controversial. The chief controversy hinges around delineating the respective roles of the two functions. Both...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Philip Kitchen, Danny Moss

June 15, 1995

Discount shops and purchasing behaviour of Italian families

This paper is divided into four parts, covering some background information on the recent history of Discount retailers in Italy in the first part, some key aspects of the ConsumerScan system of measuring the purchasing behaviour in the second, the...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: Carlo Pescetti, Paolo Duranti

June 15, 1995