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Research papers
Joining the dots to join hands across the globe
This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the...
Catalogue: Congress 2016: #WOW
Authors: Will Goodhand, Kelsey Finnegan
Company: KANTAR TNS Malaysia
September 22, 2016
Research papers
100 days in our energy
On April 16th 2012, almost 20 years after it was privatised, the government recovered YPF, the national fuel and hydrocarbon company. The change of hands had strong political, social and market impact, as well as within the company. The initial...
Catalogue: Latin America 2015: Carnival of Insights
Authors: Andrés Krymer, Esteban Foulkes
June 15, 2015
Research papers
Empowering a community to own the future
This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament, industry leaders, the business community and the...
Catalogue: Congress 2014: What Inspires?
Authors: Maree Taylor, Adam Hinds
Company: Colmar Brunton
September 10, 2014
Research papers
Free space
Location choice is critical to a retailer's success, but how do charities and small businesses, for which commercial data can be prohibitively expensive, rigorously assess the potential of store locations? This case study from Oxfam GB, an...
Catalogue: Congress 2014: What Inspires?
Author: Darren Fleetwood
September 10, 2014
Research papers
French government: Nudge me tender
Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...
Catalogue: Congress 2014: What Inspires?
Authors: Richard Bordenave, Eric Singler, Etienne Bressoud, Françoise Waintrop
Company: BVA Group
September 10, 2014
Research papers
The case of Tunisian elections following the Arab Spring
The role of opinion polling in new democracy countries is highlighted in this presentation. Governments and institutions must be aware of the importance of updated and accurate public opinion information, knowledge, and attitudes. Tunisia is a case...
Catalogue: Congress 2012: Accelerating Excellence
Author: Nébil Belaam
Company: EMRHOD Consulting
September 13, 2012
Research papers
Who's afraid of opinion polls?
This is a true story about a pollster and a public policy advisor, who in a small project in the Fiji Islands put public opinion polling at the forefront of public debate at an international level. The project finally gave the people of Fiji a voice....
Catalogue: Congress 2012: Accelerating Excellence
Authors: Jenny Hayward-Jones, Caz Tebbutt
September 13, 2012
Research papers
