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Videos

SKO videodata integration model

On 1 January 2016, the charity SKO (Stichting Kijk Onderzoek) started supplying daily ratings for programme content viewed online. Initially the ratings report on online programmes were distributed by NPO, RTL Netherlands and SBS Broadcasting (Dutch...

Catalogue: Seminar 2016: Media Return on Investment
Author: Mariana Irazoqui
June 15, 2016
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Citation

Irazoqui, M. (2016a, June 15). SKO videodata integration model. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sko-videodata-integration-model


Videos

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment
Author: Nathaniel Greywoode
June 15, 2016
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Citation

Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-


Videos

Advances in hybrid television audience measurement

EGTA is the European trade association for marketers of advertising solution across screens and audio platform. Their mission is to assist and enable televisions and radios to monetise effectively audiovisual content through advertising solutions.

Catalogue: Seminar 2016: Media Return on Investment
Author: Caroline Brasseur
June 15, 2016
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Citation

Brasseur, C. (2016a, June 15). Advances in hybrid television audience measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advances-in-hybrid-television-audience-measurement


Videos

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás
Companies: Ipsos MRBI, Netquest
June 15, 2016
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Citation

Mathias, Doria, Alburquerque and Tomás (2016a, June 15). The new (new) social TV revolution. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution


Videos

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment
Author: Nathaniel Greywoode
June 15, 2016
×

Citation

Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-


Videos

Taking advantage of Google technology to measure media

The aim of the presentation is to illustrate how the research industry can take advance from the Google technology to measure the media.

Catalogue: Seminar 2016: Media Return on Investment
Author: Lanier Pietras
Company: Google
June 15, 2016
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Citation

Pietras, L. (2016a, June 15). Taking advantage of Google technology to measure media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/taking-advantage-of-google-technology-to-measure-media


Videos

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Beatriz Mello, Pavel Escobedo
June 15, 2015
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Citation

Mello and Escobedo (2015a, June 15). 21st century woman . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/21st-century-woman-


Videos

The new multi-screen world (Spanish)

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Daniel Finder, Gonzalo Barbieri
Company: Ipsos MRBI
June 15, 2014
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Citation

Finder and Barbieri (2014a, June 15). The new multi-screen world (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-multi-screen-world-spanish-


Videos

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big
Author: Robert Ellis
Company: COG Research Ltd.
June 15, 2013
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Citation

Ellis, R. (2013a, June 15). Screen life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/screen-life