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Research papers

Generating idea from consumers

The paper considers current and developing creative research methods used in generating ideas from consumers in the area of new product development. The role of consumers as idea-generators is discussed within an overall model commencing from a...

Catalogue: Seminar 1983: New Product Development
Authors: Cliff Holmes, Sheila Keegan
November 2, 1983
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Citation

Holmes and Keegan (1983a, November 02). Generating idea from consumers . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/generating-idea-from-consumers-


Research papers

Summary: How to triple sales through innovation in a conservative environment

"Passendale" is a remarkably successful case history in the product and brand development area. Not so much due to a unique research programme but more to the external environment in which it was executed and to the results obtained.

Catalogue: Seminar 1983: New Product Development
Author: Wim van Hees
October 2, 1983
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Citation

van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/summary-how-to-triple-sales-through-innovation-in-a-conservative-environment-


Research papers

Is 'taste' international

One of the longest running arguments in international marketing is whether the same product should be marketed in a wide range of countries, or the individual requirements and taste of each country be allowed to predominate. This paper illustrates...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Frank H. Winter, Derek C. Martin
June 15, 1983
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Citation

Winter and Martin (1983a, June 15). Is 'taste' international. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/is-taste-international


Research papers

The winning marketing strategy of a Japanese company in a tough environment

After a brief history of marketing in Japan, the market environment and the strategy of Japanese companies in 1983 is discussed, as the first subject of the presentation. Japanese marketers believe that innovative product development is the most...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Shoji Murata
June 15, 1983
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Citation

Murata, S. (1983a, June 15). The winning marketing strategy of a Japanese company in a tough environment. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-winning-marketing-strategy-of-a-japanese-company-in-a-tough-environment


Research papers

The contribution of research to new product development in package tour operating

This paper describes the varying roles of market research in the development of new package holiday products and the contribution research has made to this process at Thomson Holidays. Following a short introduction, the paper goes on to discuss the...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Cathy Riley
June 15, 1983
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Citation

Riley, C. (1983a, June 15). The contribution of research to new product development in package tour operating. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-new-product-development-in-package-tour-operating


Research papers

Pricing new products at better value for money

In today's tough environment, the pricing decision for a new product has become more essential for future profitability and also more difficult to make. Market Research can help on two key issues, dealing with new products under development : Price...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Paul Frappa, Yves Marbeau
June 15, 1982
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Citation

Frappa and Marbeau (1982a, June 15). Pricing new products at better value for money. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/pricing-new-products-at-better-value-for-money


Research papers

End user research

This paper focusses on a comparative study of 16 British and West German machine tool manufacturers, which shows clear differences in the extent of user involvement in the product development process. Broadly speaking in the West German companies,...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Stephen T. Parkinson
October 1, 1981
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Citation

Parkinson, S. T. (1981a, October 01). End user research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/end-user-research


Research papers

From product development to product launch

While there is an extensive literature which deals with the subject of new product development, very little reference is made to the launch or commercialisation phase. Similarly, most texts on marketing management appear to assume that products are...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Michael J. Baker
October 1, 1981
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Citation

Baker, M. J. (1981a, October 01). From product development to product launch. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/from-product-development-to-product-launch


Research papers

Method and realisation of market research for the development of new products in the technical field

The paper describes, which basic requirements are necessary in order to be able to apply market research to product development too. In the understanding of market research as an instrument of marketing there have to be changes, at which the most...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Bernd Stulz
October 1, 1981
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Citation

Stulz, B. (1981a, October 01). Method and realisation of market research for the development of new products in the technical field. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/method-and-realisation-of-market-research-for-the-development-of-new-products-in-the-technical-field