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Research papers

Interviewing children and young people

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010

Research papers

Quality control using exclusive interviewers

The paper starts from the standpoint that most of the recent literature on fieldwork organisation and quality control is concerned with the conventional field force consisting of a comparatively large number of freelance interviewers dispersed...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Ian Jarvis
Company: Burke, Inc.
August 1, 1975

Research papers

Interviewer guidance, supervision and control

Today I should like, in the main, to put before you certain possibilities and models which have already been successful in practice and which are no doubt suitable for conducting empirical field research with these pound scales - in terms of the...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Uwe Bliesch
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
October 1, 1973

Research papers

Interviewer guidance, supervision and control (German)

Today I should like, in the main, to put before you certain possibilities and models which have already been successful in practice and which are no doubt suitable for conducting empirical field research with these pound scales - in terms of the...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Uwe Bliesch
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
October 1, 1973

Research papers

Flexibility

Just to summarise very quickly, I have talked about the things which are meaningfully taken into account on a methodical basis in planning industrial interviewing. I have suggested considering:- 1. The nature of the marketing problem; 2. The kind of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Peter J. Hayes
January 1, 1973

Research papers

Summary of discussions in group III

Our group did not really draw any conclusions - because we spent so much time discussing various points and asking questions. So I'm going to simply bring some of these points that did emerge in our discussion group which may be of interest to bring...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Newlands
January 1, 1973

Research papers

The use of a consumer field force for interviewing in mass industrial markets

The 3 vital areas in the use of a consumer field force for interviewing in mass industrial markets are, firstly: - selection of the right interviewer.Under this heading careful attention should be paid to: - previous productivity; - quality of work;...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Narraway
January 1, 1973

Research papers

The validity and reliability of the results of standardised interviews

The quantitive and qualitative productivity of interviews depends upon many factors. To these belong also the interviewers themselves, who under certain circumstances can exercise a considerable influence on the interview situation and on the outcome...

Catalogue: The European Marketing Research Review 1971
Author: L. Berekoven
June 15, 1971

Research papers

The role and influence of the interviewer

In this article we will investigate the interviewer's influence on the quality of research results a little further, ignoring many interesting aspects of the interview as a research technique and restricting ourselves intentionally, to the...

Catalogue: The European Marketing Research Review 1969
Author: P. Brandsma
August 1, 1969