Abstract:
Today I should like, in the main, to put before you certain possibilities and models which have already been successful in practice and which are no doubt suitable for conducting empirical field research with these pound scales - in terms of the metaphor.
This could also be of interest:
Research Papers
The case of a centralized interviewer organisation
Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Elisabeth Noelle-Neumann
 
June 15, 1962
Research Papers
Interviewer recruitment and training
Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Paul Howard Berent
 
June 15, 1962
