You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers.
ANA has found 15 results for you, in 276 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The retail marketing problem

This paper has two parts: firstly, a general consideration of the theoretical and conceptual problems which researchers need to overcome if they are to provide retail management with useful findings in the major problem area of product range and line...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: David Thorpe, Peter McGoldrick
August 1, 1975
×

Citation

Thorpe and McGoldrick (1975a, August 01). The retail marketing problem. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-retail-marketing-problem


Research papers

Researching the effects of out of stock

This paper considers the reaction of retailers and manufacturers to economic constraint and in turn the reaction of consumers to these reactions.

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: David Walters
August 1, 1975
×

Citation

Walters, D. (1975a, August 01). Researching the effects of out of stock. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/researching-the-effects-of-out-of-stock


Research papers

An assortment-index in a comprehensive shopping model

In retail management a distinction is made between controllable tools of adaptation (e.g., price, personal selling, channels of distribution, and location) and non-controllable environmental aspects (e.g., demand, competition, structure of...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: A. A. Ruitenberg, Leonardus Hendrik Klaassen
August 1, 1975
×

Citation

Ruitenberg and Klaassen (1975a, August 01). An assortment-index in a comprehensive shopping model. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-assortment-index-in-a-comprehensive-shopping-model


Research papers

Some reflections on article range selection

This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Anton Casper Rudolphus Dreesmann
August 1, 1975
×

Citation

Dreesmann, A. C. (1975a, August 01). Some reflections on article range selection. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-reflections-on-article-range-selection


Research papers

Orientation and behaviour in self-service stores

With the help of the explorative method the knowledge of the housewives who buy in large self-service stores about their shop and their behaviour there were examined, with as underlying question, whether a study of behaviour in the shop is possible...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Gisela Stengel-Guettner
August 1, 1975
×

Citation

Stengel-Guettner, G. (1975a, August 01). Orientation and behaviour in self-service stores . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/orientation-and-behaviour-in-self-service-stores-


Research papers

How to maximise shelf sales and profitability

The paper, drawing on the experience of over thirty John Gordon Outlet Studies in various European retail situations, proposes that in order to maximise shelf sales and profitability a retailer must: 1. Examine current shelf profitability, taking...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: John Gordon
August 1, 1975
×

Citation

Gordon, J. (1975a, August 01). How to maximise shelf sales and profitability. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-maximise-shelf-sales-and-profitability