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Research papers

The participant observation as an adequate technique to built a brand diversification strategy

Brand can be used as a lever in a brand diversification strategy. But this requires a specific data collection, which is presented in this paper. This data collection has been conceived in intimate relationship with the nature of the brand, which is...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Charles Krejtman, Charles S. Tchertoff
November 1, 1977
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Citation

Krejtman and Tchertoff (1977a, November 01). The participant observation as an adequate technique to built a brand diversification strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-participant-observation-as-an-adequate-technique-to-built-a-brand-diversification-strategy


Research papers

Interview-based research

The paper firstly examines the role of the interviewer - the traditional means of data collection - in market and social research. It suggests that there are areas in which our field forces have a constructive and active function in our work,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Michael Warren
November 1, 1977
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Citation

Warren, M. (1977a, November 01). Interview-based research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interview-based-research


Research papers

SIMALTO

The paper discusses a new market research data collection technique designed to become part of a combined product/market forecasting system. The market research described is particularly applicable to product planning in mature markets where repeat...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: J. L. Green
June 15, 1977
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Citation

Green, J. L. (1977a, June 15). SIMALTO. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/simalto


Research papers

Possibilities for use of a new multivariant analysis method (German)

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
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Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method-german-


Research papers

Possibilities for use of a new multivariant analysis method

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
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Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method


Research reports

Notes on visit to 'Insight'

The visit was organized in order to make someassessment of the 'Insight' method which had beendescribed briefly by Wasey-Quadrant Ltd (London).Insight's techniques were suggested as potentiallyuseful for throwing new light on Park Drive, and fromthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Notes on visit to 'Insight'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/notes-on-visit-to-insight-


Research papers

The interviewers' role with new methods of data collection

Recent advances in data collection and interpretation, especially electronic metering devices, have interacted with the work of the interviewer. Long-running panel operations have made it possible to assess the value of differential changes to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Stephan Buck, J. G. Boggis
June 15, 1972
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Citation

Buck and Boggis (1972a, June 15). The interviewers' role with new methods of data collection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-interviewers-role-with-new-methods-of-data-collection


Research papers

The development and application of a new micro market testing technique

The paper describes the development and application of a new technique designed to expose a new product to test market type evaluation - in particular the crucial repeat buying factor - at the sort of cost involved in a product test. The technique...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Brian C. Pymont
September 1, 1970
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Citation

Pymont, B. C. (1970a, September 01). The development and application of a new micro market testing technique. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-and-application-of-a-new-micro-market-testing-technique


Research papers

Market research in the 1970's

Market research and marketing theory will grow more and more together. Market research will, to a greater extent, be built directly into the decision making process. The age of "interesting market studies" will be left behind. The market research in...

Catalogue: ESOMAR Congress 1968
Author: Arne Rasmussen
June 15, 1968
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Citation

Rasmussen, A. (1968a, June 15). Market research in the 1970's. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-in-the-1970-s