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Research papers

Research developments in North and South America

In the first part of this talk, I approach the question of research and things which might be of interest to you, as researchers in the American market with all modesty. And with your indulgence then I would like to confine these remarks to a very...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: E. C. Wilson
June 15, 1961

Research papers

Models in market research

Discussions at last year's ESOMAR congress at Scheveningen have shown a growing need for scientific methods in Market Research (science in the sense of exact natural sciences), they have shown, however, at the same time a regrettable lack of...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Johannes Ax
June 15, 1961

Research papers

The development of marketing research in the Indian Union

The growth of market research in the last two years in the Indian Union has happily been far greater than the growth in the markets concerned. One perhaps can say that this is due to the result of recognition last, that the marketing research...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Eric Paul Woollett Da Costa
June 15, 1961

Research papers

Models in market research (German)

Discussions at last year's ESOMAR congress at Scheveningen have shown a growing need for scientific methods in Market Research (science in the sense of exact natural sciences), they have shown, however, at the same time a regrettable lack of...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Johannes Ax
June 15, 1961

Research papers

Marketing activities in Japan

The postwar development of the Japanese economy has been remarkable. Following the economic reconstruction which was largely effected within a decade, the national economic activities have moved far beyond the prewar level, and are maintaining a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hiromitsu Homma
June 15, 1961

Research papers

Research in Africa

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959

Research papers

Research in Africa (French)

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959

Research papers

Factor analysis in market research

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959

Research papers

Factor analysis in market research (French)

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959