You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Pre-Testing.
ANA has found 159 results for you, in 527 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research into McDougalls sponge mix packaging

McDougalls Ltd. in conjunction with J. Walter Thompson Ltd.are currently developing alternative packaging forms forMcDougalls Sponge Mix which positions the product moreclosely to the existing Sponge Mix Market. Consumer research was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Qualitative research into McDougalls sponge mix packaging. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-mcdougalls-sponge-mix-packaging


Research reports

Qualitative research on storage radiator advertising

The research was required to testout the acceptability and credibility of this claim, andsome alternative ways of expressing the cost advantage ofoff-peak tariffs.The specific objectives were:1. To establish consumers' expectations of whatstorage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Qualitative research on storage radiator advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-storage-radiator-advertising


Research reports

Qualitative name research for Project Certain

Elida Gibbs wishes to develop a suitable name for its proposednew sanitary towel. The general term 'name' has two specificand possibly interdependent components: 1. The manufacturer's name;2. The brand name. The specific objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
×

Citation

, C. (1976a, March 01). Qualitative name research for Project Certain. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-name-research-for-project-certain


Research papers

A pre-test procedure which works

A communication model based upon exposure, information transmission and attitude change is proposed. Particularly the information transmission is dealt with in connection with a campaign for the Danish Railroads. This campaign has as its main purpose...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Erik Bache, Flemming Hansen
Company: AIM Create
August 1, 1975
×

Citation

Bache and Hansen (1975a, August 01). A pre-test procedure which works. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-pre-test-procedure-which-works


Research papers

Prognoses today for the behaviour of tomorrow

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Josef Stofer
August 1, 1975
×

Citation

Stofer, J. (1975a, August 01). Prognoses today for the behaviour of tomorrow. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/prognoses-today-for-the-behaviour-of-tomorrow


Research papers

Prognoses today for the behaviour of tomorrow (German)

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Josef Stofer
August 1, 1975
×

Citation

Stofer, J. (1975a, August 01). Prognoses today for the behaviour of tomorrow (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/prognoses-today-for-the-behaviour-of-tomorrow-german-


Research papers

Concept testing in the pre-launch phase

In order to maximise the profitable exploitation of new products it is essential for pharmaceutical manufacturers to evaluate new product concepts and, nearer to the date of launch, assess the relative merits of possible promotional concepts. Concept...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: John S. Burton
March 1, 1975
×

Citation

Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase


Research papers

The difficulties and practicalities of advertising testing amongst doctors

This short paper is an attempt to outline some considerations, approaches and problems found in researching advertisements aimed at influencing doctors, particularly drawing attention to those problems which occur in new product advertisements....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Colin N. Maitland
March 1, 1975
×

Citation

Maitland, C. N. (1975a, March 01). The difficulties and practicalities of advertising testing amongst doctors. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-difficulties-and-practicalities-of-advertising-testing-amongst-doctors


Research reports

Qualitative research report on Midland Counties 'cooler' test commercial

BJI has developed a concept for a commercial forMidland Counties Ices. It consists of the themethat a refrigerator is a cooler which is in turnlinked with a prison, such that the products whichare given human characteristics of arms, legs andvoices...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 21, 1973
×

Citation

, C. (1973a, December 21). Qualitative research report on Midland Counties 'cooler' test commercial . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-midland-counties-cooler-test-commercial-