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Research reports

Pre-testing of the BP Heat advertising campaign for winter 76/77

The BP heat advertising campaign for the winter 1976/77 broke in mid-September in daily newspapers; colorsupplements and home interest magazines. The strategy behind the campaign has been developed fromprevious research and aims to acknowledge and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pre-testing-of-the-bp-heat-advertising-campaign-for-winter-76-77


Research reports

B.P. Pink Paraffin advertising pre-test research

B.P. has produced a new Pink Paraffin advertising campaignwhich will run on television, on posters, and in the tradepress. Previous research has shown that consumers areprimarily motivated in their choice of 'purchasing point'by the physical...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). B.P. Pink Paraffin advertising pre-test research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/b-p-pink-paraffin-advertising-pre-test-research


Research reports

Research report on Lyofil advertising concepts

FCB has been asked to develop the advertising, packagingand brand name for a new sanitary towel for Elida Gibbs. The new regular Lyotowel is to be town tested in May 1977and launched nationally at the beginning of 1978. Three conceptual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Research report on Lyofil advertising concepts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-lyofil-advertising-concepts


Research papers

TV advertising pre-testing

This is a case history of an attempt to use established, non- innovative research techniques to construct a system of T. V. advertisement pre-testing which could provide actionable results. For marketing management the research results must relate...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Roger S. Parkyn
September 1, 1976
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Citation

Parkyn, R. S. (1976a, September 01). TV advertising pre-testing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-advertising-pre-testing-


Research papers

How should a product score in a blind test to stand a chance in the market?

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
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Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-


Research papers

How should a product score in a blind test to stand a chance in the market? (German)

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
×

Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market? (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-german-


Research papers

The use of micro market testing in the evaluation of alternative promotional strategy

This paper reviews Mini-Test Market experience in the field of consumer promotions testing and concludes that pre-evaluation of alternative promotions or indeed of any alternative marketing action needs a valid test method which in turn offers...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Tom Blackett
June 15, 1976
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Citation

Blackett, T. (1976a, June 15). The use of micro market testing in the evaluation of alternative promotional strategy . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-micro-market-testing-in-the-evaluation-of-alternative-promotional-strategy-


Research reports

Body Mist advertising research

This research studied the communication of the new BodyMist commercial. The research was in two stages. Thefirst stage quickly examined three films before the advertisements went onair, and a verbal report was made. The second stage ofthe research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Body Mist advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/body-mist-advertising-research


Research reports

Qualitative on new fragrance concept for Yardley

The objectives of the research reported here were to determine which of the eight concepts available hadthe widest appeal for women within the requirements ofexclusivity end sophistication.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Qualitative on new fragrance concept for Yardley. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-on-new-fragrance-concept-for-yardley