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Research papers

Consumer satisfaction as a marketing decision making tool for public transportation (French)

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986

Research papers

Consumer satisfaction as a marketing decision making tool for public transportation

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986

Research papers

Causal modelling in marketing

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Evrard
June 15, 1984

Research papers

Causal modelling in marketing (French)

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Evrard
June 15, 1984

Research papers

Multivariate data analysis and consumer behaviour

The purpose of this communications is to review the main applications of multivariate methods to a preeminent area of marketing research consumer behavior. Three areas of application are distinguished, based on a paradigm of consumer behavioral...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Yves Evrard
June 15, 1982

Research papers

Consumer satisfaction as a social indicator

The purpose of this paper is to investigate conceptual and methodological problems raised by research on consumer satisfaction and dissatisfaction (C S/D) and to review its areas of application.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Yves Evrard
June 18, 1980

Research papers

From data collection to data analysis

One of the most important trends in the area of marketing research during the seventies is the considerable increase of the use of multivariate methods of data analysis. After being used as a complement to the usual techniques of classification,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Patrick Le Maire, Yves Evrard
November 1, 1977

Research papers

The role and function of multivariate methods of data analysis in marketing information systems

The purpose of this communication is to analyse the role and the function of statistical methods in the development of Marketing Information Systems. This analysis will be conducted at two main levels: 1. Integration of the bank of statistical...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Yves Evrard, Patrick Le Maire
June 15, 1977

Research papers

Measurement of subjective well-being and its implications on socio-political decisions (French)

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Yves Evrard, Denis Lindon
June 15, 1977