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Causal modelling in marketing

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Evrard

Abstract:

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate analysis. The switch from an exploratory approach to a confirmatory one contributes to fill the gap, and reinforce the links, between data analysis and model building.

Yves Evrard

Author

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Research Papers

Causal modelling in marketing (French)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Evrard

 

June 15, 1984

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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing (French). ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/causal-modelling-in-marketing-french-


Research Papers

Testing effect hierarchy models by way of latent class analysis

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Carsten Stig Poulsen, Anders Ussing

 

June 15, 1984

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Citation

Poulsen and Ussing (1984a, June 15). Testing effect hierarchy models by way of latent class analysis. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/testing-effect-hierarchy-models-by-way-of-latent-class-analysis


Research Papers

A second generation of multivariate analysis contribution and applications for marketing research

Catalogue: ESOMAR Congress 1987

Author: Pierre Valette-Florence

 

September 1, 1987

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Citation

Valette-Florence, P. (1987a, September 01). A second generation of multivariate analysis contribution and applications for marketing research. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/a-second-generation-of-multivariate-analysis-contribution-and-applications-for-marketing-research


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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/a-second-generation-of-multivariate-analysis-contribution-and-applications-for-marketing-research