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Research papers

All of the people all of the time: Using advanced autodialer technology with CATI software

The paper describes the implementation of a system using a CATI package and a predictive or statistical autodialer. The autodialer has the capacity to detect if a human voice has answered the telephone and make a connection to an available...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Andrew Jeavons, Ed Ross
June 15, 1990

Research papers

Making molehills out of mountains: How major U.S. agencies are dealing with data overload

A survey of media departments in major U.S. advertising agencies examined the issue of data access, a topic that is becoming increasingly important as more and more data are made available. Issues considered included what users currently know about...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Helen Katz
June 15, 1990

Research papers

Decision making does not always require expensive surveys

SKIM Market and Policy Research was founded in 1979 as an industrial market research company and befriended the PC rather early. Thanks to the enthousiasm of the researchers at SKIM and good contacts with Sawtooth, the American developers of software...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: H. J. Kranenberg
Company: SKIM
June 15, 1990

Research papers

SURVEYOR

Computers for Marketing Corporation, CfMC, a leading supplier of software to the marketing and survey research community both in Europe and the U.S., has recently developed a personal computer based tool kit designed for the research analyst and the...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Leif Gjestland
Company: Computers for Marketing Corporation (CfMC)
June 15, 1990

Research papers

The analytic hierarchy process as a decision support system for strategic marketing planning

While well-formalized, repetitive decision processes might adequately be represented by quantitative data and solved by algorithms the analysis of less formalized, ill-structured decision scenarios heavily relies upon qualitative data. For the...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Frank Gussek, Barnim G. Jeschke
June 15, 1990

Research papers

MIS, management information system at Volvo car corporation

The MIS system is a system developed for management within Marketing and Sales at Volvo Car Corporation in Gothenburg, Sweden. The project started in 1986 and MIS has become a strategic product and a powerful support for management in their decision...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Birgitta Wagner, Kristina Högberg
June 15, 1990

Research papers

Managing excess information

Although information systems are essential tools enabling companies to make the most of their resources when faced with excess information, it is frequently only fair to observe that they are ineffective. From our point of view the principal problem...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Christian Feuillette
June 15, 1990

Research papers

Retailer's panel and expert system

We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia
June 15, 1990

Research papers

Solving the problem of data complexity and information overload

After nearly a twenty-year experience of collecting and analyzing marketing data, designing and implementing management support systems, Research International and Studio della Grisa committed themselves to create a new, powerful, easy-to-use,...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Andrea Traverso
June 15, 1990