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Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974
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Citation

, C. (1974a, September 10). Report on trade and consumer research on Beekay-Bauknecht. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/report-on-trade-and-consumer-research-on-beekay-bauknecht


Research papers

Graduate business schools images

Within the context of brand image measurement, this paper presents the results of a comparative analysis of two methodological procedures selected for their widely different approaches towards the measurement problem. More specifically, spatial...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bernard Dubois, Yves Evrard
September 1, 1974
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Citation

Dubois and Evrard (1974a, September 01). Graduate business schools images. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/graduate-business-schools-images


Research reports

Report on image and depth research on peas

This research was commissioned in order to derive suitablescaling measures and vocabulary for discriminating Bird'sEye Peas' imagery and emotional and product characteristics.Such language would assist in the planned monitoring offrozen pea usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 12, 1974
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Citation

, C. (1974a, July 12). Report on image and depth research on peas. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/report-on-image-and-depth-research-on-peas


Research reports

Report on qualitative research on Hiltone press advertising

Hiltone currently is believed to have a somewhatnegative and old fashioned brand image. The product isdue to be relaunched in 1975 but for 1974 the pressadvertising is intended to promote a better imagefor the brand. Leo Burnett has produced a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 23, 1974
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Citation

, C. (1974a, February 23). Report on qualitative research on Hiltone press advertising. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hiltone-press-advertising


Research reports

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1974
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Citation

, C. (1974a, January 02). Report on consumer attitudes to financial institutions. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/report-on-consumer-attitudes-to-financial-institutions


Research reports

Thwaites image study

The total research program was initiated in order toderive a composite picture of how Thwaites as a company wasseen by its customers - both consumers and the Trade.This report concerns the questionnaire study which wascarried out following an initial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1973
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Citation

, C. (1973a, October 23). Thwaites image study . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/thwaites-image-study-


Research reports

Image research

The total research project was initiated in order toderive a composite picture of how Thwaites as a company isseen by its customers - both the consumers who drink Thwaites products and the Trade who sell those products. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973
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Citation

, C. (1973a, August 19). Image research . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/image-research-


Research reports

Qualitative research on attitudes to Schreiber

The general objectives of this research were toobtain information from Consumers and Trade Buyerson their attitudes towards the furniture marketand how Schreiber is seen in the market. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1973
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Citation

, C. (1973a, January 19). Qualitative research on attitudes to Schreiber. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-schreiber


Research reports

Report on qualitative research on commercials for Good News

The decision has been taken to move the image ofGood News away from the sophistication of thepresent campaign onto more of a "hard sell" approach. The objectives of the research reported here wereto ascertain how the commercial is working and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1972
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Citation

, C. (1972a, October 01). Report on qualitative research on commercials for Good News. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-commercials-for-good-news