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Research reports

Timpson's store image study

The aim of this research is to investigate consumer reactions to this new presentation of Timpson's, to define what is communicated and identifyany specific negatives or positives within this corporate image. More specifically tho research is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Timpson's store image study. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/timpson-s-store-image-study


Videos

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018
Author: Ritanbara Mundrey
September 23, 2018
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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite-