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Research papers

How industry buys

This paper is an expansion and an updating of a major survey conducted in 1970 by the journal, Scientific American. Entitled How Industry Buys, 1970. That study was designed to measure the influence of ten major groups on the purchasing decision. The...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Robert A. Erickson, Andrew C. Gross
June 15, 1979
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Citation

Erickson and Gross (1979a, June 15). How industry buys. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/how-industry-buys


Research papers

Study of the reading habits of physicians (German)

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1979
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Citation

Müller-Veeh and Opfer (1979a, June 15). Study of the reading habits of physicians (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/study-of-the-reading-habits-of-physicians-german-


Research papers

The case for primary readership

Consumer magazines occupy a unique position among U.S. advertising media. In total, they are a mass medium, yet taken individually, each carves out its own distinctive, selective audience. This selectivity is best delineated by primary readership,...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: William J. Wilson
March 1, 1979
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Citation

Wilson, W. J. (1979a, March 01). The case for primary readership. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-case-for-primary-readership


Research papers

Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?

Small details in questionnaire construction, especially pre-coded answer categories, can easily manipulate the measurement of readership figures. Under these circumstances it is a central concern to find a yardstick to measure which readership...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Friedrich Tennstadt Noelle-Neumann, Rüdiger Schulz, Friedrich W. R. Tennstädt
March 1, 1979
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Citation

Noelle-Neumann, Schulz and Tennstädt (1979a, March 01). Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/can-discussion-between-european-and-american-media-researchers-contribute-to-overcoming-methodological-deadlocks-


Research papers

The principles of media research and the applications in the Dutch juvenile readership survey 1976

For a great many years the phenomenon of reading as a subdivision of a much larger process of communication has been fascinating us. Curiously enough, however, this phenomenon has received more attention from the parties concerned than from the...

Catalogue: Seminar 1978: Researching Children
Author: Jan D. Noordhoff
October 1, 1978
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Citation

Noordhoff, J. D. (1978a, October 01). The principles of media research and the applications in the Dutch juvenile readership survey 1976. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-principles-of-media-research-and-the-applications-in-the-dutch-juvenile-readership-survey-1976


Research papers

A disproportional sampling frame for readership surveys concerning publications with widely different circulation

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike
September 1, 1978
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Citation

Hansen, Andersen and Bennike (1978a, September 01). A disproportional sampling frame for readership surveys concerning publications with widely different circulation. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/a-disproportional-sampling-frame-for-readership-surveys-concerning-publications-with-widely-different-circulation


Research papers

Comparisons of readership data derived from aided recall data and diary records

Conventionally readership data in Great Britain has been collected by personal interview methods using a form of aided recall. In 1973, London Weekend Television Limited commissioned Marplan Limited to carry out a series of diary panel studies in...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Sue Stoessl, J. Stocks
August 28, 1977
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Citation

Stoessl and Stocks (1977a, August 28). Comparisons of readership data derived from aided recall data and diary records. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/comparisons-of-readership-data-derived-from-aided-recall-data-and-diary-records


Research papers

Who wears the pants in the family?

This paper explores the relationship between purchasing influence within the family (i.e., husband and wife) and advertising readership in magazines. It addresses the question: To what extent is purchasing influence, or buying behaviour, related to...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: William J. Wilson
August 28, 1977
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Citation

Wilson, W. J. (1977a, August 28). Who wears the pants in the family?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/who-wears-the-pants-in-the-family-


Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976
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Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/summing-up