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A disproportional sampling frame for readership surveys concerning publications with widely different circulation

Date of publication: September 1, 1978

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike

Abstract:

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability survey, covering readers of magazines, national newspapers , etc. The sampling plan has been developed in Denmark in co-operation between the Danish Media Committee (DMK) and AIM Research.

Flemming Hansen

Author

This is a long description of some author details.

Ole Ejnar Andersen

Author

This is a long description of some author details.

Sigurd Bennike

Author

This is a long description of some author details.

Research Papers

The Danish multi media index

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Lene Hansen, Hanne Treu Andersen

 

June 15, 1992

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Citation

Hansen and Andersen (1992a, June 15). The Danish multi media index. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/the-danish-multi-media-index


Research Papers

Media profit and market gaps

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: Hanne Treu Olsen, Ole Ejnar Andersen

 

November 25, 1987

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Citation

Olsen and Andersen (1987a, November 25). Media profit and market gaps. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/media-profit-and-market-gaps


Research Papers

Distribution surveys about food-stuffs

Catalogue: ESOMAR Congress 1964

Author: Philippe Baur

Company: KANTAR TNS Malaysia

June 15, 1964

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Citation

Baur, P. (1964a, June 15). Distribution surveys about food-stuffs. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/distribution-surveys-about-food-stuffs


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Citation

Hansen, Andersen and Bennike (1978a, September 01). A disproportional sampling frame for readership surveys concerning publications with widely different circulation. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/distribution-surveys-about-food-stuffs