A disproportional sampling frame for readership surveys concerning publications with widely different circulation

Date of publication: September 1, 1978

Abstract:

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability survey, covering readers of magazines, national newspapers , etc. The sampling plan has been developed in Denmark in co-operation between the Danish Media Committee (DMK) and AIM Research.

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