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A disproportional sampling frame for readership surveys concerning publications with widely different circulation

Date of publication: September 1, 1978

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike

Abstract:

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability survey, covering readers of magazines, national newspapers , etc. The sampling plan has been developed in Denmark in co-operation between the Danish Media Committee (DMK) and AIM Research.

Flemming Hansen

Author

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Ole Ejnar Andersen

Author

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Sigurd Bennike

Author

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Citation

Hansen, Andersen and Bennike (1978a, September 01). A disproportional sampling frame for readership surveys concerning publications with widely different circulation. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/readership-surveys-in-business-markets