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Research papers

Questionnaire monotony endangers the comparability of results

But monotony is powerful enough to adulterate the results. Noelle Neumann proved that the influence of monotony was visible even in simple inquiries, for example when ascertaining readership figures of daily newspapers. If the questionnaire was...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
September 5, 1976
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Citation

Ring, E. (1976a, September 05). Questionnaire monotony endangers the comparability of results. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/questionnaire-monotony-endangers-the-comparability-of-results


Research papers

Questionnaire monotony endangers the comparability of results (German)

Monotony and its side-effects have been dealt with in other areas. But monotony is powerful enough to adulterate the results. Noelle Neumann proved that the influence of monotony was visible even in simple inquiries, for example when ascertaining...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1976
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Citation

Ring, E. (1976a, June 15). Questionnaire monotony endangers the comparability of results (German). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/questionnaire-monotony-endangers-the-comparability-of-results-german-


Research papers

Market research trainee programme for combining theory and practice

Our aim is to impart a thorough knowledge of market and opinion research, together with the conviction that the methods learnt are not always applicable under all conditions. The trainees are admonished not to employ the methods indiscriminately....

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Wiltrud Gassner
Company: Institut für Demoskopie Allensbach GmbH
June 1, 1976
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Citation

Gassner, W. (1976a, June 01). Market research trainee programme for combining theory and practice. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/market-research-trainee-programme-for-combining-theory-and-practice


Research papers

Weighting reading frequency

We are facing a dilemma: more information is wanted about as many target groups as possible and the quality of media contacts. We know from a number of field experiments that exact figures regarding media coverage largely depend on the design of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Friedrich W. R. Tennstädt
Company: Institut für Demoskopie Allensbach GmbH
March 1, 1976
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Citation

Tennstädt, F. W. (1976a, March 01). Weighting reading frequency . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/weighting-reading-frequency-


Research papers

Standard surveys for analysing local bank competition

Our studies deal first and foremost with analysing the sociological and psychological aspects of bank competition within the section of mass business. Our aim was to make visible the social structure of the banks' customers, the mental image which...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
February 1, 1975
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Citation

Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition


Research papers

Standard surveys for analysing local bank competition (German)

Our studies deal first and foremost with analysing the sociological and psychological aspects of bank competition within the section of mass business. Our aim was to make visible the social structure of the banks' customers, the mental image which...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
February 1, 1975
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Citation

Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition (German). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition-german-


Research papers

Model study

The study I am reporting on is meant to bridge the gap between the conceptual systematics of export marketing research, as found in textbooks, and concrete marketing analysis. This study was developed purely as a model of instruction, if served no...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1973
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Citation

Geiger, H. (1973a, September 01). Model study. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/model-study


Research papers

Experience gained in a multistage verbal panel survey (German)

The task of the panel study was to measure changes in consumer attitudes towards various brands and to check in how far positive changes, conceptual and behavioural, may be ascribed to the influence of advertising. The advantage of the panel...

Catalogue: ESOMAR Congress 1968
Author: Peer Müller-Grote
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1968
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Citation

Müller-Grote, P. (1968a, June 15). Experience gained in a multistage verbal panel survey (German). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/experience-gained-in-a-multistage-verbal-panel-survey-german-


Research papers

Experience gained in a multistage verbal panel survey

The task of the panel study was to measure changes in consumer attitudes towards various brands and to check in how far positive changes, conceptual and behavioural, may be ascribed to the influence of advertising. The advantage of the panel...

Catalogue: ESOMAR Congress 1968
Author: Peer Müller-Grote
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1968
×

Citation

Müller-Grote, P. (1968a, June 15). Experience gained in a multistage verbal panel survey. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/experience-gained-in-a-multistage-verbal-panel-survey