Abstract:
Monotony and its side-effects have been dealt with in other areas. But monotony is powerful enough to adulterate the results. Noelle Neumann proved that the influence of monotony was visible even in simple inquiries, for example when ascertaining readership figures of daily newspapers. If the questionnaire was dreary, fewer respondents than before admitted that they read the various newspapers, as opposed to results obtained by a questionnaire design that instigated the respondent's activity. In the course of evaluating secondary empirical data at the Institut flir Demoskopie Allensbach my attention was drawn to the subject of monotony and its effects from another angle.
Research Papers
Advertising expenditure- advertising effect (German)
Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Arthur Juchems
 
September 1, 1980
Research Papers
Providing guidance for decisions regarding labor market policy: The influence growing scepticism of technology has upon the choice of engineering as a field of study (German)
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Rüdiger Schulz
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
