Abstract:
But monotony is powerful enough to adulterate the results. Noelle Neumann proved that the influence of monotony was visible even in simple inquiries, for example when ascertaining readership figures of daily newspapers. If the questionnaire was dreary, fewer respondents than before admitted that they read the various newspapers, as opposed to results obtained by a questionnaire design that instigated the respondent's activity. In the course of evaluating secondary empirical data at the Institut fur Demoskopie Allensbach my attention was drawn to the subject of monotony and its effects from another angle.
This could also be of interest:
Research Papers
Comparability
Catalogue: Seminar 1971: Multi-Country Research
Author: Paul Howard Berent
 
June 15, 1971
Research Papers
The IJF-Questionnaire
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Detlef Rlemer, Kurt H. Benz
 
August 1, 1975
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