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Market research trainee programme for combining theory and practice

Date of publication: June 1, 1976

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Company: Institut für Demoskopie Allensbach GmbH

Author: Wiltrud Gassner

Abstract:

Our aim is to impart a thorough knowledge of market and opinion research, together with the conviction that the methods learnt are not always applicable under all conditions. The trainees are admonished not to employ the methods indiscriminately. They learn to appraise each situation individually, and to select the suitable method. In attaining this objective, it is necessary that theoretical and practical training is combined. It is therefore particularly expedient to train people at the market research institutes. For university graduates practical experience in an institute is strongly recommended.

Wiltrud Gassner

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Research Papers

Qualitative research in theory and practice

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Peter Sampson

 

January 1, 1998

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Citation

Sampson, P. (1998a, January 01). Qualitative research in theory and practice. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-theory-and-practice


Case Studies

Data-banks in theory and in practice

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Naomi E. Mcintosh

 

September 1, 1973

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Citation

Mcintosh, N. E. (1973a, September 01). Data-banks in theory and in practice . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/data-banks-in-theory-and-in-practice-


Research Papers

Theory and practice of media mix decisions

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Authors: Rolf Speetzen, Hans Vorster

 

April 11, 1984

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Citation

Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Gassner, W. (1976a, June 01). Market research trainee programme for combining theory and practice. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-