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Research papers

The NMPP and freedom in newspaper and magazine distribution in France

Newspapers and other periodicals are still an important part of the communications Industry today, and they make an immense contribution to the work of informing the masses, and thereby to the forming of opinions from adolescence on. It is therefore...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kurt Arbogast
November 1, 1979
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Citation

Arbogast, K. (1979a, November 01). The NMPP and freedom in newspaper and magazine distribution in France . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-nmpp-and-freedom-in-newspaper-and-magazine-distribution-in-france-


Research papers

Experiences with circulation control by computer-based and supervision models

The following paper is concerned with improvements and expansion of computer models which where presented to the 1976 ESCMAR Seminar. There is a short introduction of the ASVAG applied investigation to establish objectives and parameters, and an...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Peter Eckhoff, Heino Stöwsand
November 1, 1979
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Citation

Eckhoff and Stöwsand (1979a, November 01). Experiences with circulation control by computer-based and supervision models. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/experiences-with-circulation-control-by-computer-based-and-supervision-models


Research papers

Using linguistic coding to explore the way advertisements in press and TV communicate

The paper describes a research project which explores some aspects of the way advertisements in press and television communicate - as seen from the perspective of the consumer. Special emphasis is given to the technique used to handle the vast...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Guy Consterdine, Colin McDonald
June 15, 1976
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Citation

Consterdine and McDonald (1976a, June 15). Using linguistic coding to explore the way advertisements in press and TV communicate. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/using-linguistic-coding-to-explore-the-way-advertisements-in-press-and-tv-communicate


Research papers

Images of press media

The following paper deals with: 1. Description of the phenomenon 'image'; 2. Hypothesis about its effectiveness; 3. Systematical review to the used research instruments in Germany in the last 15 years; 4. Discussion about the conclusiveness of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Klaus P. Landgrebe
March 1, 1976
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Citation

Landgrebe, K. P. (1976a, March 01). Images of press media. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/images-of-press-media


Research papers

Attention and the measurement of media exposure for press and television

The paper starts by identifying decision and research areas. Decisions have to be taken about media variables and about advertising content variables. Their outcome can be reasonably assessed in terms of exposure and effectiveness, and it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Tony Twyman
June 15, 1972
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Citation

Twyman, T. (1972a, June 15). Attention and the measurement of media exposure for press and television. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/attention-and-the-measurement-of-media-exposure-for-press-and-television


Research papers

Distribution policy and distribution research

Because of the growing costs, distribution, policy and distribution research become more and more important to marketing for publishers. It is, therefore, necessary to improve the economic base of distribution of press products. To solve the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Uwe Johannsen, Claus Merbold
June 15, 1972
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Citation

Johannsen and Merbold (1972a, June 15). Distribution policy and distribution research . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/distribution-policy-and-distribution-research-


Research papers

Problems of joint sponsored readership surveys: Italy

Readership surveys in Italy refer only to the periodical press. No information is available as regards the daily press and technical publications . So far as concerns daily newspapers the reasons for this are to be found in the following causes: a)...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Maria Macchi
June 15, 1972
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Citation

Macchi, M. (1972a, June 15). Problems of joint sponsored readership surveys: Italy. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-surveys-italy


Research papers

Factor analysis as a basis for advertising evaluation (French)

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
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Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-french-


Research papers

Factor analysis as a basis for advertising evaluation (German)

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
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Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (German). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-german-