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Videos

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018
Authors: Frank Buckler, Dennis Brosnan
September 23, 2018
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Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-sonos-understands-drivers-of-nps-by-using-ai-better-faster-cheaper


Videos

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018
Author: Ray Poynter
September 23, 2018
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Citation

Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-the-state-of-global-market-research


Videos

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/alexa-order-heineken-


Videos

Data and politics

Keynote speech from Susan Morgan, Senior Program Officer, Open Society Foundation.

Catalogue: Congress 2018
Author: Susan Morgan
September 23, 2018
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Citation

Morgan, S. (2018a, September 23). Data and politics . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/data-and-politics-


Videos

Research disaster movies

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Catalogue: Congress 2018
Author: Jon Puleston
September 23, 2018
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Citation

Puleston, J. (2018a, September 23). Research disaster movies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-disaster-movies


Videos

Fortune of the commons

We needed to understand motivations behind the consumption of a street snack known as "Snacks-locos", which was gaining popularity in different cities in Mexico. When we transformed the consumers into researchers, we not only received the best...

Catalogue: Congress 2018
Authors: Ines Cuevas, Sofia Zacarias
Company: De La Riva Group
September 23, 2018
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Citation

Cuevas and Zacarias (2018a, September 23). Fortune of the commons. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fortune-of-the-commons


Videos

Getting to know you

Digital Tracking provides behavioral data which helps companies optimize their marketing channels, reduce costs, and increase ROI by understanding where consumers are online and uncover inefficiencies or new opportunities. Digital Tracking is ideal...

Catalogue: Congress 2018
Author: Paul Twite
Company: Toluna
September 23, 2018
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Citation

Twite, P. (2018a, September 23). Getting to know you. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-to-know-you


Videos

How can blockchain be used to improve our industry without destroying it?

Blockchain has the potential to disrupt the fabric of many industries across the globe. Greenbook MR Chain is the only blockchain solution that will operate from within the existing market research eco-system without bypassing industry specialists....

Catalogue: Congress 2018
Author: James Wilson
September 23, 2018
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Citation

Wilson, J. (2018a, September 23). How can blockchain be used to improve our industry without destroying it?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-can-blockchain-be-used-to-improve-our-industry-without-destroying-it-


Videos

A new generation of craftsmanship

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...

Catalogue: Congress 2018
Author: Myralda Derks
September 23, 2018
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Citation

Derks, M. (2018a, September 23). A new generation of craftsmanship. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-generation-of-craftsmanship