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Research papers

Market segmentation

From the commencement of this seminar the question arose as to how to define the concept segmentation . The definition of concepts seems to me to be a basic duty. Doubtless there is a time when it is unnecessary, or even harmful. Such a case is when...

Catalogue: The European Marketing Research Review 1970
Author: Jacques Durand
June 15, 1970
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Citation

Durand, J. (1970a, June 15). Market segmentation. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/market-segmentation


Research papers

The art of asking 'why'

It is a common misconception to view motivational (or qualitative) research as a special brand of market research. But, primarily, it is not a special branch of knowledge or methodology, but a skill. Some people have more aptitude for it than others...

Catalogue: The European Marketing Research Review 1970
Author: Leslie Collins
June 15, 1970
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Citation

Collins, L. (1970a, June 15). The art of asking 'why'. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-art-of-asking-why-


Research papers

General comment on the seminar

Attitude is attitude, and motivation is motivation; and never the twain shall meet. This is the feeling one is left with after this seminar on Attitude and Motivation Research. In short, attitude and motivation researchers seem to me to be likely to...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: L. Collins
February 1, 1970
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Citation

Collins, L. (1970a, February 01). General comment on the seminar. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/general-comment-on-the-seminar


Research papers

Trends in psychological market research

The historical perspective in the realm of psychological market research is more restricted than that of "ordinary" market research. It is true that the hesitant beginnings of psychological research occurred around the thirties, but there was...

Catalogue: The European Marketing Research Review 1969
Author: Peter H. van Westendorp
August 1, 1969
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Citation

van Westendorp, P. H. (1969a, August 01). Trends in psychological market research. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/trends-in-psychological-market-research


Research papers

Opportunities created by the use of a computer

The two fundamental characteristics of the computer are selected and related to the market research analysis situation. To illustrate the first of these the whole area of education and communication is examined in the context of the use of a general...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Guy Sutcliffe
June 15, 1969
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Citation

Sutcliffe, G. (1969a, June 15). Opportunities created by the use of a computer. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/opportunities-created-by-the-use-of-a-computer


Research papers

Stipendienplatze in zehn instituten (English)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966
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Citation

Noelle-Neumann, E. (1966a, September 04). Stipendienplatze in zehn instituten (English). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/stipendienplatze-in-zehn-instituten-english-


Research papers

Stipendienplatze in zehn instituten (German)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966
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Citation

Noelle-Neumann, E. (1966a, September 04). Stipendienplatze in zehn instituten (German). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/stipendienplatze-in-zehn-instituten-german-


Research papers

Market research in Eastern Europe

It is interesting to note that market research in all Eastern European countries has gone through similar stages of development. It began with simple household panels, followed by larger retail traders' panels and then became market research proper.

Catalogue: The European Marketing Research Review 1966
Author: Paul Zieber
August 1, 1966
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Citation

Zieber, P. (1966a, August 01). Market research in Eastern Europe. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/market-research-in-eastern-europe


Research papers

What the market researchers would like to ask the mathematicians

Although exhaustive answers to these twelve questions, and their practical application would considerably widen the above-mentioned bottleneck, new problems must be reckoned with on the way. The questions themselves do not always apply/ or do not...

Catalogue: The European Marketing Research Review 1966
Author: Theodor Harder
August 1, 1966
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Citation

Harder, T. (1966a, August 01). What the market researchers would like to ask the mathematicians. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/what-the-market-researchers-would-like-to-ask-the-mathematicians