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Research papers

Assessor

With 10 years of use and 500 applications, ASSESSOR has enriched its capabilities as a model structure, has incorporated quite a few decision aids and is delivering experience data base services. The model is a simultaneous system which structures...

Catalogue: Seminar 1983: New Product Development
Authors: Jacques Blanchard, Carlos Harding
October 2, 1983
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Citation

Blanchard and Harding (1983a, October 02). Assessor . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/assessor-


Research papers

Profitably using research to identify, develop and launch a new product

The joint paper is given by the then European Marketing Manager of a major brewery company together with an Italian Qualitative Research Consultant who has worked closely with this client over a period of several years. The paper describes the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Michael G. Vineall, Clara Origlia
August 23, 1981
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Citation

Vineall and Origlia (1981a, August 23). Profitably using research to identify, develop and launch a new product . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profitably-using-research-to-identify-develop-and-launch-a-new-product-


Research papers

Are early triers innovators?

In this paper, we first argue that the word "innovator" may be inappropriate to describe early triers of new grocery products, because such products are often not real innovations. Besides, an innovator is classically defined as the adopter of a new...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Jean-Nöel Kapferer, Gilles Laurent
September 1, 1980
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Citation

Kapferer and Laurent (1980a, September 01). Are early triers innovators?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-early-triers-innovators-


Research reports

Qualitative research into yoghurt products

Four yoghurt based products have been identifiedas high priority projects for the dessertsdevelopment programme and consumer research wasrequired to help evaluate the overall potentialof the yoghurt dessert area, and the potential of each of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979
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Citation

, C. (1979a, October 01). Qualitative research into yoghurt products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-yoghurt-products


Research reports

Qualitative research into Dettol NPD

Reckitt & Colman are interested in developing arange of new products to extend the Dettol franchise. This research means to assess how far they can change images of Dettoland usage patterns either positively or negatively. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into Dettol NPD. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-npd


Research papers

Tactical contribution made by research into retail banking

Belgium's leading bank, the Societe Generale de Banque, operates on the international market, the corporate market (businesses large and small) and the private customer market. In 1974 a market survey showed that on the private customer market, the...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Philippe Kaisin
June 15, 1979
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Citation

Kaisin, P. (1979a, June 15). Tactical contribution made by research into retail banking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tactical-contribution-made-by-research-into-retail-banking


Research papers

State of new product market research around the world

This paper assesses the state of worldwide new product market research from the perspective of the author's 40 years experience in the United States, Europe and other areas and in building and directing a market research organization for a...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/state-of-new-product-market-research-around-the-world


Research papers

The state of new product market research in the U.S. compared with Europe

This paper examines the current state of New Product Market Research in the U.S. and compares it with the state in Europe, from three basic perspectives: - New Product Research Techniques; - New Product/Market Opportunities; and the Stature of New...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: M. R. E. Normile
March 1, 1979
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Citation

Normile, M. R. (1979a, March 01). The state of new product market research in the U.S. compared with Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-state-of-new-product-market-research-in-the-u-s-compared-with-europe


Research papers

The state of new product research in Europe

This paper is an assessment of the state of new product research in Europe seen through the eyes of a director of an agency supplying research services in the European market. The author starts with some qualifying remarks as to the validity of the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Brian C. Pymont
March 1, 1979
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Citation

Pymont, B. C. (1979a, March 01). The state of new product research in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-state-of-new-product-research-in-europe