The state of new product market research in the U.S. compared with Europe

Date of publication: March 1, 1979


This paper examines the current state of New Product Market Research in the U.S. and compares it with the state in Europe, from three basic perspectives: - New Product Research Techniques; - New Product/Market Opportunities; and the Stature of New Product Research within the overall market function.

  • PDF
  • This could also be of interest