Back

The state of new product market research in the U.S. compared with Europe

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: M. R. E. Normile

Abstract:

This paper examines the current state of New Product Market Research in the U.S. and compares it with the state in Europe, from three basic perspectives: - New Product Research Techniques; - New Product/Market Opportunities; and the Stature of New Product Research within the overall market function.

M. R. E. Normile

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The state of new product research in Europe

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Brian C. Pymont

 

March 1, 1979

×

Citation

Pymont, B. C. (1979a, March 01). The state of new product research in Europe. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-state-of-new-product-research-in-europe


Research Papers

State of new product market research around the world

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard M. Seitz

 

March 1, 1979

×

Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/state-of-new-product-market-research-around-the-world


Research Papers

Media research in the U.S

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Erwin Ephron

 

March 1, 1979

×

Citation

Ephron, E. (1979a, March 01). Media research in the U.S. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/media-research-in-the-u-s


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Normile, M. R. (1979a, March 01). The state of new product market research in the U.S. compared with Europe. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/media-research-in-the-u-s