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The state of new product market research in the U.S. compared with Europe

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: M. R. E. Normile

Abstract:

This paper examines the current state of New Product Market Research in the U.S. and compares it with the state in Europe, from three basic perspectives: - New Product Research Techniques; - New Product/Market Opportunities; and the Stature of New Product Research within the overall market function.

M. R. E. Normile

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Research Papers

The state of new product research in Europe

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Brian C. Pymont

 

March 1, 1979

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Citation

Pymont, B. C. (1979a, March 01). The state of new product research in Europe. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-state-of-new-product-research-in-europe


Research Papers

State of new product market research around the world

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard M. Seitz

 

March 1, 1979

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Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/state-of-new-product-market-research-around-the-world


Research Papers

Market research in Eastern Europe

Catalogue: The European Marketing Research Review 1966

Author: Paul Zieber

 

August 1, 1966

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Citation

Zieber, P. (1966a, August 01). Market research in Eastern Europe. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/market-research-in-eastern-europe


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Citation

Normile, M. R. (1979a, March 01). The state of new product market research in the U.S. compared with Europe. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/market-research-in-eastern-europe