Abstract:
This paper assesses the state of worldwide new product market research from the perspective of the author's 40 years experience in the United States, Europe and other areas and in building and directing a market research organization for a diversified, United States-based international corporation.
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Managing circulation sales in the United States
Catalogue: ESOMAR Congress 1975: Quality In Research
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Company: Nielsen
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Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
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Catalogue: Seminar 1977: Social Research
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