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State of new product market research around the world

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard M. Seitz

Abstract:

This paper assesses the state of worldwide new product market research from the perspective of the author's 40 years experience in the United States, Europe and other areas and in building and directing a market research organization for a diversified, United States-based international corporation.

Richard M. Seitz

Author

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Research Papers

The state of new product market research in the U.S. compared with Europe

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: M. R. E. Normile

 

March 1, 1979

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Citation

Normile, M. R. (1979a, March 01). The state of new product market research in the U.S. compared with Europe. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-state-of-new-product-market-research-in-the-u-s-compared-with-europe


Research Papers

The state of new product research in Europe

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Brian C. Pymont

 

March 1, 1979

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Citation

Pymont, B. C. (1979a, March 01). The state of new product research in Europe. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-state-of-new-product-research-in-europe


Research Papers

Screening successful new products around the world

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Steven Jagger, Robert J. Wilk, Jeffrey L. Pope, Pablo Jose Rivera

 

September 1, 1990

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Citation

Jagger, Wilk, Pope and Rivera (1990a, September 01). Screening successful new products around the world. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/screening-successful-new-products-around-the-world


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Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/screening-successful-new-products-around-the-world