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State of new product market research around the world

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard M. Seitz

Abstract:

This paper assesses the state of worldwide new product market research from the perspective of the author's 40 years experience in the United States, Europe and other areas and in building and directing a market research organization for a diversified, United States-based international corporation.

Richard M. Seitz

Author

This is a long description of some author details.

Research Papers

Managing circulation sales in the United States

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Kurt J. Burghardt, Roger M. Loeb

Company: Nielsen

August 1, 1975

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Citation

Burghardt and Loeb (1975a, August 01). Managing circulation sales in the United States. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/managing-circulation-sales-in-the-united-states


Research Papers

How others see us

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Robert M. Worcester

 

March 1, 1979

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Citation

Worcester, R. M. (1979a, March 01). How others see us. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/how-others-see-us


Research Papers

Industrial relations research

Catalogue: Seminar 1977: Social Research

Author: Robert M. Worcester

Company: IPSOS

November 30, 1977

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Citation

Worcester, R. M. (1977a, November 30). Industrial relations research. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/industrial-relations-research


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Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/industrial-relations-research