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State of new product market research around the world

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard M. Seitz

Abstract:

This paper assesses the state of worldwide new product market research from the perspective of the author's 40 years experience in the United States, Europe and other areas and in building and directing a market research organization for a diversified, United States-based international corporation.

Richard M. Seitz

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/state-of-new-product-market-research-around-the-world