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Qualitative research into Dettol NPD

Date of publication: July 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Reckitt & Colman are interested in developing a range of new products to extend the Dettol franchise. This research means to assess how far they can change images of Dettol and usage patterns either positively or negatively. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into Dettol advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1978

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Citation

, C. (1978a, March 01). Qualitative research into Dettol advertising . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-


Research Reports

Qualitative research into Dettol advertising approach

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 3, 1975

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Citation

, C. (1975a, June 03). Qualitative research into Dettol advertising approach . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-approach-


Research Reports

Qualitative research on Dettol packaging and labels

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1977

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Citation

, C. (1977a, July 01). Qualitative research on Dettol packaging and labels. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-packaging-and-labels


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Citation

, C. (1979a, July 01). Qualitative research into Dettol NPD. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-packaging-and-labels