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Research papers

Problems of joint sponsored readership survey: A summary

My task, then, is to try and talk collectively about the problems of joint sponsored readership surveys on the basis of experience in five different markets, represented by the written papers. I think we might begin by taking a phrase from the Dutch...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Michael M. Brown
June 15, 1972
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Citation

Brown, M. M. (1972a, June 15). Problems of joint sponsored readership survey: A summary. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-survey-a-summary


Research papers

Problems of joint sponsored readership survey: UK

This paper falls into two main sections: In the first, some brief account is given, as background, of the history of joint readership research in Britain, of the present administration of the National Readership Survey and of Its methods, content,...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Michael M. Brown
June 15, 1972
×

Citation

Brown, M. M. (1972a, June 15). Problems of joint sponsored readership survey: UK. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-survey-uk


Research papers

Problems of sponsored readership surveys: Germany

There are - as I see them - four problems which stand out in the practical day-to-day work of those who have to organize and execute joint sponsored media surveys: 1. The problem of coordinating measuring methods and systems 2 . the problem of a gap...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: H.-E. Scheler
June 15, 1972
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Citation

Scheler, H. (1972a, June 15). Problems of sponsored readership surveys: Germany. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/problems-of-sponsored-readership-surveys-germany


Research papers

Problems of joint sponsored readership surveys: The Netherlands

The history of the joint sponsored readership survey in the Netherlands is of a very recent date. Before 1966 only one attempt has been made, namely by a number of advertising agencies and advertisers. After this experiment in the beginning of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jan D. Noordhoff
June 15, 1972
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Citation

Noordhoff, J. D. (1972a, June 15). Problems of joint sponsored readership surveys: The Netherlands. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-surveys-the-netherlands


Research papers

Problems of joint sponsored readership surveys: Italy

Readership surveys in Italy refer only to the periodical press. No information is available as regards the daily press and technical publications . So far as concerns daily newspapers the reasons for this are to be found in the following causes: a)...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Maria Macchi
June 15, 1972
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Citation

Macchi, M. (1972a, June 15). Problems of joint sponsored readership surveys: Italy. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-surveys-italy