Abstract:

This paper falls into two main sections: In the first, some brief account is given, as background, of the history of joint readership research in Britain, of the present administration of the National Readership Survey and of Its methods, content, financing and data access. The second main part of the paper discusses some present problems of the NRS, but does not concern Itself with technical questions. The views expressed throughout are those of the author but not necessarily of JIGNARS officially.