Abstract:
This paper falls into two main sections: In the first, some brief account is given, as background, of the history of joint readership research in Britain, of the present administration of the National Readership Survey and of Its methods, content, financing and data access. The second main part of the paper discusses some present problems of the NRS, but does not concern Itself with technical questions. The views expressed throughout are those of the author but not necessarily of JIGNARS officially.
Research Papers
Measuring readership of newspaper sections on the UK NRS
Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Roger Beeson, Jean Wong
 
November 1, 1995
Research Papers
United Kingdom
Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Derek Bloom
 
June 15, 1980
Research Reports
Readership measurement in Europe 1994
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
 
September 1, 1994
