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Research papers

A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

The brief for this research project came from the Brussels based product manager responsible for commercial stationery products. A new commercial product had been launched with great success in the USA in 1980 and then gradually released to Europe,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Authors: Roy Haworth, Margaret Holmes
June 15, 1984
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Citation

Haworth and Holmes (1984a, June 15). A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/a-programme-of-business-research-across-europe-with-critical-decisions-on-capital-investment-and-marketing-activity-dependent-on-the-results


Research papers

Resource-otp

In this paper we describe a rather unusual decision support system which has been developed to help managers to take various kinds of resource allocation decisions, has a knowledge base which comprises causal models and it has an optimisation based...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Madan G. Singh, R. Cook, Marcel Corstjens
June 4, 1986
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Citation

Singh, Cook and Corstjens (1986a, June 04). Resource-otp. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/resource-otp


Research papers

Changing stores to suit the changing customer

This paper examines the changes that have occurred in retailing formats and shopping environments in the last 100 years and highlights the increasing acceleration of that change. It considers the demographic factors in the UK which have impacted...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Monica D. Lucas
June 4, 1986
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Citation

Lucas, M. D. (1986a, June 04). Changing stores to suit the changing customer. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/changing-stores-to-suit-the-changing-customer