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Research reports

Shanghai and Rouge concept resesrch

The objectives of the research were:1. To assess the relative appeal of the conceptsto different target groups;2. To provide creative guidance on how theconcepts could be developed to finalize the package;3. In the case of 'Shanghai' to discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Qualitative research into a new partwork

Marshall Cavendish Ltd. is in the process of developinga new partwork. The work is intended to be a household management publication.The company has designed the work to appeal primarily towomen who run a home. In view of the heavy editorial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976

Research reports

Qualitative research on Dettol packaging and labels

Dettol is currently available in three consumer sizes. The smaller bottles areavailable in glass and the larger size in plastic. Allthe packs are in transparent flask-shaped containers,unique to Dettol. As part of a wider exercise aimed atreducing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977

Research reports

Easy tear dressing strip

Tear-Strip is a new product development inDressing Strips. It is in strip form and canbe torn by hand as required, instead of usingscissors, as with current plastic or fabricdressing strips.At this stage, a prototype product has beendeveloped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977

Research reports

Qualitative on new fragrance concept for Yardley

The objectives of the research reported here were to determine which of the eight concepts available hadthe widest appeal for women within the requirements ofexclusivity end sophistication.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976

Research reports

Qualitative research on Holsten

Holsten currently market three products in the UK. These beers have never been supported by advertising in theUK. There is a possibility that the brand(s) may be advertisedin the near future. Research is now needed to help in thepreparation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976