Qualitative research into United Biscuits basket bag snack

Date of publication: June 1, 1979


United Biscuits Ltd, in conjunction with Saatchi Saatchi Garland Compton Ltd., are progressing the development of a bag snack based on a lattice configuration. Qualitative research was therefore required in order to:

1. Determine how the product is perceived by the consumer, both adult, and child;

2. Provide input into the strategic positioning of the product. 

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