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Qualitative research into United Biscuits basket bag snack

Date of publication: June 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

United Biscuits Ltd, in conjunction with Saatchi Saatchi Garland Compton Ltd., are progressing the development of a bag snack based on a lattice configuration. Qualitative research was therefore required in order to:

1. Determine how the product is perceived by the consumer, both adult, and child;

2. Provide input into the strategic positioning of the product. 

CRAM/Peter Cooper Archive

Author

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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1979a, June 01). Qualitative research into United Biscuits basket bag snack. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-united-biscuits-basket-bag-snack