Insurance for women

Date of publication: September 1, 1979


Several competitive assurance companies have recently introduced and are heavily promoting policies specifically geared towards women. The research objectives therefore were:

1. To explore what women at different ages and different stages of their life need from insurance;

2. To obtain their responses to current promoted packages;

3. To assess their interests in actual products for women, 'packages' written to them as women;

4. To ascertain the potential role of the Prudential for women. 

CRAM/Peter Cooper Archive


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