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Qualitative research into bath additives

Date of publication: July 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Johnson&Johnson's "Baby Bath" was launched in February 1979 accompanied by advertising and promotional material directed solely at baby usage. However, the premise for the launch was, to some degree, based on the eventual active stimulation of adult usage. The start of the adult volume development is scheduled for October 1979 and therefore Johnson&Johnson wishes to explore a number of possible positionings of Baby Bath in order to help the marketing decision on the most efficacious positioning within the adult market. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
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Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1979a, July 01). Qualitative research into bath additives. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-bath-additives