Qualitative research into bath additives

Date of publication: July 1, 1979


Johnson&Johnson's "Baby Bath" was launched in February 1979 accompanied by advertising and promotional material directed solely at baby usage. However, the premise for the launch was, to some degree, based on the eventual active stimulation of adult usage. The start of the adult volume development is scheduled for October 1979 and therefore Johnson&Johnson wishes to explore a number of possible positionings of Baby Bath in order to help the marketing decision on the most efficacious positioning within the adult market. 

CRAM/Peter Cooper Archive


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