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Research papers

Informing the staff of products, services and supplementary activities

The paper seeks to establish a link between research and advertising, communication and training as they relate to the marketing mix of activities. It indicates that selling is the vital link which provides profit. To that background the functions of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Ronald E. Dawes
June 15, 1982
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Citation

Dawes, R. E. (1982a, June 15). Informing the staff of products, services and supplementary activities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/informing-the-staff-of-products-services-and-supplementary-activities


Research papers

Up-market target groups (UTG): Competencies- consumption-communication

STERN here with presents the study "Up-Market Target Groups UTG (Gehobene Zielgruppen)" in which the attitudes and behaviour of West German senior executives in industry and administration are analysed. Around 3 million members of the West German...

Catalogue: Seminar 1982: Improving Media Research
Authors: Marianne Wagner, Jörg Laufer
June 15, 1982
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Citation

Wagner and Laufer (1982a, June 15). Up-market target groups (UTG): Competencies- consumption-communication. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/up-market-target-groups-utg-competencies--consumption-communication


Research papers

Communications research for financial service marketing

In the past decade the application of marketing and research techniques to financial markets has become widespread in most European countries. The paper gives examples of applications in communications research for financial service marketing...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Mervyn Flack
June 15, 1982
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Citation

Flack, M. (1982a, June 15). Communications research for financial service marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/communications-research-for-financial-service-marketing


Research papers

External communication and internal communications

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Normand
June 15, 1982
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Citation

Normand, B. (1982a, June 15). External communication and internal communications. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/external-communication-and-internal-communications


Research papers
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Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar-french-


Research papers
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Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar


Research papers

Using orthodox marketing research to guide communications strategies toward key public figures

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Janet Schneider
June 15, 1981
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Citation

Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-orthodox-marketing-research-to-guide-communications-strategies-toward-key-public-figures


Research papers
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Citation

D'Estaing , O. G. (1981a, June 15). Address. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/address


Research papers

Beyond the rocking chair

At a recent conference in New York on the issue of age stereotypes, the spokesperson said: "Old people are ugly, decrepit, stupid, forgetful, toothless, sexless after sixty-five, ready to fall off the conveyor belt of life... this is the way the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Rena Bartos
June 15, 1981
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Citation

Bartos , R. (1981a, June 15). Beyond the rocking chair. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-the-rocking-chair