Back

Address

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Olivier Giscard D'Estaing

Abstract:

Opening address of the AMA/ESOMAR Congress 1981.

Olivier Giscard D'Estaing

Author

This is a long description of some author details.

Research Papers

360° brand

Catalogue: ESOMAR Conference on Marketing 2004

Author: Elena Gligorovska

 

October 10, 2004

×

Citation

Gligorovska, E. (2004a, October 10). 360° brand. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/360-brand


Research Papers

From hype to reality

Catalogue: Congress 2017: Visionary

Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement

Company: InSites Consulting

August 28, 2017

×

Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/from-hype-to-reality


Research Papers

Environmental concern communication strategy and consumer behaviour

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Armando Leite Ferreira, Paulo Ribeiro Daltro-Santos

 

May 1, 1995

×

Citation

Ferreira and Daltro-Santos (1995a, May 01). Environmental concern communication strategy and consumer behaviour. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/environmental-concern-communication-strategy-and-consumer-behaviour


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

D'Estaing , O. G. (1981a, June 15). Address. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/environmental-concern-communication-strategy-and-consumer-behaviour