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Videos
From Consumer Intelligence to Consumer Centricity
Catalogue: Vision and Values 2021
Author: Tom De Ruyck
Company: InSites Consulting
October 25, 2021
Videos
Tell me who your friends are, I will tell you who you are
Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.
Catalogue: Congress 2018
Author: Laurent Florès
September 23, 2018
Videos
Moving Perceptions = More Revenue
How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Videos
Innovate or die! Or die innovating?
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
Videos
Measuring brand/business impact of partnership marketing at MetLife
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Anyone involved in Sponsorships/Partnerships marketing knows how notoriously difficult it can be to attribute these marketing investments to actual business impact. We've had solid...
Catalogue: Client Summit 2019- Spring Edition
Authors: Dan Pincus, Stefan Kerekes
Company: MetLife Inc.
June 27, 2019
Videos
