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From Consumer Intelligence to Consumer Centricity

Date of publication: October 25, 2021

Catalogue: Vision and Values 2021

Company:

Author: Tom De Ruyck

Abstract:

Tom De Ruyck

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

De Ruyck, T. (2021a, October 25). From Consumer Intelligence to Consumer Centricity. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/from-consumer-intelligence-to-consumer-centricity